Girlfriend Model Search Kicks off with new format and sponsor for 2020

Girlfriend is excited to of just launched the 2020 Girlfriend *Role* Model Search. With sunless self-tanning brand TANNED as the headline sponsor, the competition aims to find the next inspiring voice of Gen Z. The campaign will provide a platform to inspire and encourage young people. For the first time, the entry process will be entirely digital kicking off with a national call-out for participants to enter.

Girlfriend Editor Stacey Hicks said: “For three decades, Girlfriend Model Search has unearthed big-name talent such as Ruby RoseSamantha Harris and Abbey Lee Kershaw– launching them into stardom. This year we’ve completely reimagined the format and we’re looking for someone who wants to use their voice to inspire, lead and campaign for causes they’re passionate about.”

TANNED CEO Christine Parkes said: “We are very proud to be partnering with the Girlfriend *Role* Model Search and helping to spread a positive message about self-empowerment and self-confidence. This is strongly aligned with our values at TANNED and our belief in equality, inclusion and, of course, the critical health message of safe sunless tanning.”

This year, entrants will be vying for the chance to be one of the top five finalists who will be flown to Sydney to attend a once-in-a-lifetime Masterclass hosted by top influencers and personalities including TANNED ambassadors, Natalie Roser and Kris Smith.

The winner will be awarded a 12-month contract with Chic Model Management and an all-expenses paid trip to New York to meet with world-renowned model agency NEXT Model Management. They will also feature in two fashion spreads for Girlfriend magazine and become Girlfriend’s guest vlogger or writer for the year. The winner will be revealed in a flip cover in Girlfriend’s Winter issue, on sale May 2.