'THE COMMON THREAD BETWEEN US' - new SurfStitch brand campaign is here.
SurfStitch has launched a new brand campaign: “The Common Thread Between Us”. The campaign showcases ‘real’ people wearing SurfStitch products they love, curated and shot by them.
Produced by the brilliant creative agency Verb Syndicate, The Common Thread Between Us challenges the tried and tested formula of campaigns, their themes and how they’re shot. SurfStitch is for the everyman and everywoman, it’s inclusive and we want people to feel that - no matter their lifestyle or background - we’ve got them catered for.
The real people featured in The Common Thread campaign range from roof tiler and single dad Mark Beavan, to skater and hardware store working Bec Soloman - to double-life living Cameron Cooper - part-steel worker, part-rocker.
Colin Blake, Verb Syndicate says: “We aren’t taking normal people and trying to make them models – the normal diversity of the group resonates with the SurfStitch product and we are highlighting that by letting people just be themselves. None of the scenes are overly planned or set-up, with the TVC story line featuring a real-life experience – a group of people making their way to a real gig featuring Bad Dreems.” The campaign will be executed across outdoor media and digital.